Documents vs. records
Mem.ai stores everything as documents. A meeting note is a document. A contact is a document. A project brief is a document. They can be found, but relationships between them can't be reasoned about, because they have no structure beyond text.
In Synap, every piece of information is a typed record with properties and relationships. A contact has an email, a company, and deals. A meeting note links to attendees, and action items become tasks. That is the difference between search and knowledge.