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Brand Library

by Synap

Reusable source of truth for brand identity, colors, typography, assets, tokens, templates, and generation rules.

Record types

The structured data this adds to your pod.

  • Brand Identity

    Root brand context: positioning, audience, website, voice summary, and generation intent.

    • Brand type
    • Status
    • Tagline
    • Website
    • Industry
    • Positioning
    • Primary audience
    • Secondary audience
    • +2

  • Brand Color

    Approved palette entry with semantic role, usage notes, and print references.

    • Role
    • Group
    • Hex
    • RGB
    • CMYK
    • Pantone
    • RAL
    • Token name
    • +2

  • Brand Typeface

    Typeface with role, family, licensing, import URL, weights, and fallback stack.

    • Role
    • Family
    • Foundry
    • License
    • Weights
    • Fallback stack
    • Import URL
    • Font document ID
    • +1

  • Brand Asset

    Document-backed or URL-backed reusable media: logos, imagery, icons, fonts, video, references, and documents.

    • Kind
    • Variant
    • Status
    • Usage notes
    • Tags
    • External URL
    • Document ID
    • Legacy file ID
    • +1

  • Brand Reference

    Website, competitor, campaign, moodboard, or example used as source context for generation.

    • Kind
    • URL
    • Notes
    • Status

  • Token Set

    Generated or curated design tokens for color, typography, spacing, radii, and exported CSS variables.

    • Status
    • Mode
    • Source IDs
    • Tokens JSON
    • CSS variables
    • Notes

  • Voice Guide

    Generated or curated voice guidance by context: traits, tone, vocabulary, and copy examples.

    • Context
    • Status
    • Personality
    • Tone
    • Vocabulary
    • Do
    • Don't
    • Source IDs

  • Brand Rule

    Usage constraints, accessibility requirements, do/don't examples, and generation guidance.

    • Kind
    • Subject
    • Severity
    • Rule
    • Example
    • Source IDs

  • Brand Template

    Reusable output template for artboards, decks, carousels, banners, documents, or generated HTML.

    • Kind
    • Status
    • Format
    • Config JSON
    • Usage notes

  • Brand Component

    Reusable branded UI or content component: hero, CTA, card, quote, banner, section, or HTML snippet.

    • Kind
    • Status
    • HTML
    • Props JSON
    • Usage notes

Views

  • Brand IdentityTable
  • Color Palettegrid
  • TypographyList
  • Assetsgrid
  • ReferencesList
  • Token SetsTable
  • Voice GuidesList
  • RulesList
  • Templatesgrid
  • Componentsgrid

Relationships

  • Brand token set Brand colorUses color
  • Brand token set Brand fontUses typeface
  • Brand rule Brand assetReferences asset
  • Brand template Brand token setUses token set

First conversation

After install, your agent sets the project up with you. It starts here:

Capture the brand's expressive DNA — voice, visual identity, and the rules that keep everything on-brand — so any human or AI can generate on-brand content and assets.

  • “In three words, how should the brand sound?”
  • “What's one thing the brand must never say or do?”
  • “Who's the brand talking to (tie this back to your Foundation audience)?”