Reusable source of truth for brand identity, colors, typography, assets, tokens, templates, and generation rules.
Record types
The structured data this adds to your pod.
Brand Identity
Root brand context: positioning, audience, website, voice summary, and generation intent.
- Brand type
- Status
- Default brand
- Tagline
- Website
- Industry
- Positioning
- Primary audience
- +3
Brand Color
Approved palette entry with semantic role, usage notes, and print references.
- Role
- Group
- Hex
- RGB
- CMYK
- Pantone
- RAL
- Token name
- +2
Brand Typeface
Typeface with role, family, licensing, import URL, weights, and fallback stack.
- Role
- Family
- Foundry
- License
- Weights
- Fallback stack
- Import URL
- Font document ID
- +1
Brand Asset
Document-backed or URL-backed reusable media: logos, imagery, icons, fonts, video, references, and documents.
- Kind
- Variant
- Status
- Style
- Usage notes
- Role
- Made by
- Found at
- +11
Brand Reference
Website, competitor, campaign, moodboard, or example used as source context for generation.
- Kind
- URL
- Notes
- Status
- Style
- What to take
- What to avoid
- Formats
Token Set
Generated or curated design tokens for color, typography, spacing, radii, and exported CSS variables.
- Status
- Mode
- Source IDs
- Tokens JSON
- CSS variables
- Notes
Voice Guide
Generated or curated voice guidance by context: traits, tone, vocabulary, and copy examples.
- Context
- Status
- Personality
- Tone
- Vocabulary
- Do
- Don't
- Source IDs
Brand Rule
Usage constraints, accessibility requirements, do/don't examples, and generation guidance.
- Kind
- Subject
- Severity
- Rule
- Example
- Source IDs
Brand Template
Reusable output template for artboards, decks, carousels, banners, documents, video, or generated HTML.
- Kind
- Status
- Style
- Format
- Config JSON
- Usage notes
- Platform
- Render mode
- +3
Brand Component
Reusable branded UI or content component: hero, CTA, card, quote, banner, section, or HTML snippet.
- Kind
- Status
- HTML
- Props JSON
- Usage notes
Content Guideline
How this brand makes content: a base guideline, a format guideline, or the frame for one goal — distilled from approved references.
- Type
- Format
- Goal
- Status
- Summary
Views
- Brand IdentityTable
- Color Palettegrid
- TypographyList
- Assetsgrid
- ReferencesList
- Token SetsTable
- Voice GuidesList
- RulesList
- Templatesgrid
- Componentsgrid
- Content GuidelinesList
Playbooks
Repeatable runs your agent can start for this project.
- Make a brand assetTurn a request for a logo, image, icon or template into a draft built from the approved brand, and approve it with a person before anything uses it.
- Write the brand voiceDraft or revise the brand voice guide from what the brand already publishes, and approve it with a person.
- Write a content guidelineDistil approved references into a content guideline (base, format or the frame for one goal), and approve it with a person.
Relationships
- Brand voice guide Brand voice guideRevises
- Brand token set Brand colorUses color
- Brand token set Brand fontUses typeface
- Brand rule Brand assetReferences asset
- Brand asset Brand assetVariation of
- Brand asset Brand referenceFound in reference
- Brand template Brand token setUses token set
- Content guideline Brand referenceDistilled from
First conversation
After install, your agent sets the project up with you. It starts here:
One brand identity per project, filed into that project (the Brand space is shared; the project picks the brand). Capture each brand's expressive DNA — voice, visual identity, and the rules that keep everything on-brand — so any human or A…
- “In three words, how should the brand sound?”
- “What's one thing the brand must never say or do?”
- “Who's the brand talking to (tie this back to your Foundation audience)?”
Builds on
- Creative directorRoutes every content ask to this brand's approved recipes, references and assets.
- Content tasteTurns references into approved guidelines and the asset kit content is made from.