The editorial operating system — a view-driven workspace over your content model. Organize by pillar, track every post from Idea to Published, run your platforms and newsletters, and keep it all wired to the campaigns and brand voice that give it context.
Record types
The structured data this adds to your pod.
Post
Your atomic content unit. One idea, multiple platform formats — tracked from spark to publication.
- Status
- Format
- Platform
- Pillar
- Campaign
- Sponsor
- Journey Stage
- Series
- +11
Pillar
A recurring content theme — the lens through which your audience knows you. The organizing principle of your brand.
- Status
- Audience Notes
- Audience
- Pain Addressed
- Audience Goal
- Primary Formats
- Total Posts Published
- Avg Engagement Score
- +3
Journey Stage
A step on the reader's journey — where they are, what they now believe, and what moves them forward.
- Order
- Audience
- Now Believes
- Doubt Answered
- Next Step
Series
An ordered run of posts that teaches one thing end to end — the curriculum axis of the content engine.
- Status
- Goal
- Pillar
Platform
A social account, newsletter publication, or podcast channel. Each platform has its own audience metrics and publishing rhythm.
- Type
- Handle
- Status
- Profile URL
- Follower / Subscriber Count
- Target Count
- Avg Engagement Rate (%)
- Posting Frequency
- +3
Newsletter
A newsletter issue — your direct channel to an owned audience. No algorithm, no platform fee, no intermediary.
- Status
- Newsletter Series
- Issue Number
- Subject Line
- Preview Text
- Send Date
- Subscriber Count at Send
- Open Rate (%)
- +5
Campaign
A marketing campaign — email, social, event, content, or partnership
- Status
- Channel
- Goal
- Target Audience
- Start Date
- End Date
- Budget
- Lead Count
- +4
Sponsor
A backer or sponsor of a program, round, or event.
- Status
- Sponsor Type
- Notes
Audience
An ideal customer profile — who we are built for.
- Segment
- Persona
- Jobs to be done
- Traits
Pain Point
A specific pain a target audience feels today.
- Description
- Severity
- Audience
- Evidence
Positioning
Market category, who we stand against, and why we win.
- Category
- Against
- Because
Offer
Something the company sells — a product, service, or program. Optional: a pod that sells nothing simply has none.
- Status
- Summary
- Price Model
- Audience
- Positioning
Views
- PostsBoard
- Content CalendarCalendar
- PillarsList
- JourneyList
- PlatformsTable
- NewslettersBoard
- SeriesList
Playbooks
Repeatable runs your agent can start for this project.
- Produce ContentTake a captured post idea and carry it from spark to a scheduled, platform-ready draft.
- Plan Next ContentOn scheduleAudit the whole corpus against the journey, find the gap, and propose what to make next.
Relationships
- Post CampaignCampaign
- Post PillarPillar
- Post SponsorSponsor
- Post Journey stageJourney Stage
- Post SeriesSeries
- Post OfferOffer
- Post PostRepurposed From
First conversation
After install, your agent sets the project up with you. It starts here:
Stand up the editorial engine — the pillars you're known for, the journey a reader travels through them, the platforms you publish on, the cadence you can actually sustain, and a first post placed in the system — so the workspace mirrors h…
- “What are the 2–4 themes your audience comes to you for — the pillars everything you make ties back to?”
- “Most people have never named the journey, so I'll start you with three stages — doesn't know it's a problem, believes it's solvable, ready to act. Rename them to your world, or leave them and we'll c…”
- “Which platforms do you actually publish on, and what cadence can you genuinely sustain on each?”
- “Do you run (or want) a newsletter — the audience you own outright — and what's the first post you'd place in the system?”
Builds on
- FoundationProvides the pod-wide sponsor role vocabulary this workspace's posts/newsletters reference.
- Marketing Campaign OSProvides the campaign kind (and its SSOT property body) this workspace's posts/newsletters link to.