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Ecosystem

by Synap

Map the market you operate in — the partners, competitors, and players, the segments and trends, and the relationships between them.

Record types

The structured data this adds to your pod.

  • Person

    A person in the ecosystem — a founder, operator, or contact.

    • Email
    • Notes

  • Company

    A company in the ecosystem — a player you operate around.

    • Website
    • Industry
    • Notes

  • Market Segment

    A slice of the market with its own size, maturity, and dynamics.

    • Description
    • TAM
    • SAM
    • SOM
    • Ocean
    • Maturity

  • Trend

    A directional shift in the market, tech, or behavior worth tracking.

    • Description
    • Direction
    • Sources
    • Relevance

  • Inspiration

    A brand, founder, product, or campaign worth learning from.

    • Kind
    • Why
    • URL

  • Ecosystem Event

    A notable market event — a raise, partnership, launch, acquisition, or listing.

    • Type
    • Date
    • Actor
    • Summary
    • URL
    • Impact

  • Competitor

    A rival or alternative a buyer would compare you to.

    • Positioning
    • Strengths
    • Weaknesses
    • Pricing
    • URL
    • Status

  • Partner

    A partner relationship — both a referral source and a co-delivery collaborator, distinguished by partner type.

    • Status
    • Partner Type
    • Account Manager
    • Engagement Start
    • Satisfaction
    • Lifetime Value
    • Notes
    • Contract Value
    • +2

Views

  • Ecosystem MapGraph
  • SegmentsTable
  • TrendsTable
  • EventsTable

Playbooks

Repeatable runs your agent can start for this project.

  • Research CompetitorOn scheduleDeep-research a competitor and position it against us — strengths, weaknesses, pricing, and the gaps we can exploit.
  • Discover CompetitorsOn scheduleScan the market for competitors we don't track yet and add them to the ecosystem — the self-generating half of the radar.

Relationships

  • Company CompanyPartners with
  • Company CompanyCompetes with
  • Company CompanyInvested in
  • Company CompanyIntegrates with
  • Competitor Market segmentCompetes in
  • Trend Market segmentShapes
  • Ecosystem event CompanyInvolves

First conversation

After install, your agent sets the project up with you. It starts here:

Map the real ecosystem — the key players (companies and people), who partners and competes with whom, and the segments and trends that matter — so strategy is grounded in the actual market, not a vague "the market".

  • “Who are the key players in your space — the 3-5 companies that matter most?”
  • “How do they relate — who partners with, competes with, or invested in whom?”
  • “Which market segment matters most right now, and what trend is reshaping it?”

Builds on

  • FoundationProvides the pod-wide partner role vocabulary this workspace reuses.