The strategic messaging layer — positioning, narrative, audience, and differentiators — layered onto your Brand Library.
Record types
The structured data this adds to your pod.
Positioning
Market category, who we stand against, and why we win.
- Category
- Against
- Because
Narrative
The origin -> insight -> mission story arc.
- Story arc
- Status
Audience
An ideal customer profile — who we are built for.
- Segment
- Persona
- Jobs to be done
- Traits
Differentiator
One thing only we do, believe, or refuse.
- Statement
- Proof
Views
- Brand IdentityTable
- Voice & RulesList
- Assetsgrid
- NarrativeTable
First conversation
After install, your agent sets the project up with you. It starts here:
Capture the real brand and narrative — the visual + verbal identity, the voice rules that keep everything on-brand, the sharp positioning, and who it's aimed at — so every downstream domain (Content, Marketing, Social) inherits one on-bran…
- “In three words, how should the brand sound — and what's one thing it must never say?”
- “Who's the message aimed at — which audience does the brand talk to first?”
- “In one sentence — what category are you in, and why do you win it?”
Builds on
- Brand LibraryLayers positioning, narrative, and audience onto your Brand Library.
- FoundationOwns the pod-wide positioning, narrative, audience, and differentiator vocabulary this workspace layers onto the brand.